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Marketing strategy for Olds planned

Olds Institute (OI) wants to market the community, but wants to do it in an efficient, consistent way. And it wants community input on how best to do that. So OI has adopted a strategy to achieve that goal.

Olds Institute (OI) wants to market the community, but wants to do it in an efficient, consistent way.

And it wants community input on how best to do that. So OI has adopted a strategy to achieve that goal.

"In the coming months, we will be bringing stakeholders and community members together to talk about how we market the town of Olds to ensure we are using a common brand and consistently telling the story of the community to potential new businesses and new residents as well," OI executive director Mitch Thomson says.

However, when interviewed, Thomson was vague as to when those discussions might be held.

"We will be bringing stakeholders and community members together to talk about how we market the town of Olds to ensure we are using a common brand and consistently telling the story of the community to potential new businesses and new residents."MITCH THOMSONEXECUTIVE DIRECTOR OLDS INSTITUTE

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