OLDS — Olds College has taken on a new, expanded name.
It's now known as the Olds College of Agriculture & Technology.
Its new slogan and brand is Olds College of Agriculture & Technology. Break New Ground.
The new name and brand more accurately reflects what the college offers and where it’s heading, according to Blayne Meek, the college’s director of marketing and communications.
“Our new brand captures the institution that we have grown into and represents the incredible work that is being done at Olds College of Agriculture & Technology,” she said in a news release issued Aug. 30 announcing the change.
“At Olds College of Agriculture & Technology, agriculture is not just a stand-alone program offered by a single faculty of a giant comprehensive institution, it’s part of every school on our campus and it defines our campus environment,” the news release said.
“Agriculture is how we started; it’s core to who we are today and how we make our mark; and it’s our future because it’s our single greatest opportunity to shape the world in meaningful ways.
“It is through applied research that Olds College of Agriculture & Technology finds answers to some of the biggest issues our world faces today, and through experience-based learning that we build the workforce to prepare for tomorrow.”
The release said the college enables students to “connect with real world opportunities and businesses, on a destination campus that promotes community.”
Meek said the name change and branding are the result of months of feedback and consultation with the College’s campus community.
A new logo has been created as well.
“Overtly, the shield form is heraldry associated with higher learning institutions,” the release said. “Within the shield form, one can easily recognize the field and sky symbolism related to agriculture.
“More subtle is the logo’s precise line forms, its central hexagon form, colour story and font selection — all of which express the College’s technological excellence.
“The logo also captures the concept of connection, which can be seen in the interconnectivity of the forms that create the shield.
Patrick Machacek, the college’s vice-president of development and strategy said in the release: “We are shaping the hearts and minds of a new generation of learners, employers, and partners; and our new brand beautifully captures the essence of who we are and our promise to Canada’s ag sector."